If you are not using Facebook groups to build a name for your practice in your community, you are losing out on SO MANY opportunities! Facebook groups are designed to pool together a collection of people who share similar interests, are passionate about something, or NEED a sense of community. When you immerse yourself in …
Introduction Are you using social media to promote your practice? If so, ensuring your efforts are paying off is important. In this blog, we’re going to discuss, how do you know if your social media content is working and what metrics matter for chiropractors. How do you know that your social media content is working? Content plays …
How to determine if your social media content is working? Read More »
Introduction Do you want more people (aka more potential patients) to see your Instagram content? Instagram Hashtags are one of the most important tools that you need. They are used to categorize content on Instagram and make it easier for all users to find related posts. When you click on a hashtag, it will take you …
As a chiropractor, I am so sure that you LOVE spending hours on Instagram, right? That’s a joke – my dry humor might not translate here lol! The reality is that you went to chiropractic school to serve humans in your community. Like their actual health and bodies. You didn’t spend years learning the beautiful …
7 Ways Family Chiropractors Can Increase Exposure on Instagram Read More »
Your Instagram Insights will tell you EXACTLY what to do in 2023 ✨ Are you in the group of people feverishly planning their 2023 marketing? SAME. I use Insights to guide my decisions on what kind of content to create – and you should too. Instagram Insights is a feature available to Instagram business accounts that …
Are your Instagram Insights Driving Your 2023 Social Media Strategy? Read More »
A digital first impression is a real thing! Does your profile put its best foot forward? In an era where, more often than not, patients are turning to social media to scope out a practice, having an updated and easy-to-understand profile can be the difference between a new conversion or not. On Instagram, your practice …
Is your Practice’s Instagram Profile helping you attract and convert patients? Read More »
When a practice is not in the position to invest in a complete branding photography session, they often turn to stock imagery to build their marketing materials. Stock photos are used in a variety of places when it comes to marketing for your pediatric practice. You’ve likely seen stock imagery on websites, in blogs, on …
Why Women in Medicine are TIRED of Male-Dominated Stock Photos Read More »
There’s no reason to burn yourself out making content for your pediatric practice. As a practitioner, you are time-starved as it is. If you add writing blogs, emails, or social media posts to your plate, they often get swept off at the end of the day. This content repurposing process will walk you through creating one large piece of content and then spreading that piece out for weeks.
These 5, easy to implement, Instagram profile changes will boost the SEO on your profile and make it very clear to your potential patients what you do and how you serve the
A pediatricians’ blog can offer insightful advice to parents, establish relationships with families and serve as an opportunity to attract new patients. Blogging allows you to become an online authority on a particular topic, which will bring more exposure to your practice. Use your blogs to educate and inspire people. Offering helpful information on a blog can deliver the answers families need, even when your office is closed.