|Your Instagram Insights will tell you EXACTLY what to do in 2023 ✨
|Are you in the group of people feverishly planning their 2023 marketing? SAME. I use Insights to guide my decisions on what kind of content to create – and you should too.
Instagram Insights is a feature available to Instagram business accounts that provides information and analytics about the account’s activity and content. With Insights, businesses can track the performance of their posts, see how their followers are interacting with their content, and understand how their content is performing on the platform.
Here are some examples of the types of information that Instagram Insights can provide:
Reach: This is the number of unique users who saw your content.
Impressions: This is the number of times your content was displayed on users’ screens.
Engagement: This is the total number of likes, comments, and shares your content received.
Followers: This is the number of people who follow your account. You can see how this number has changed over time and view demographics information about your followers.
Profile Visits: This is the number of times users have viewed your profile.
Website clicks: If you have a website linked to your Instagram account, you can see how many users have clicked on the link in your profile or in a post.
Instagram Insights can be accessed by going to your profile and tapping on the three lines in the top right corner, then tapping on “Insights.” From there, you can view detailed analytics about your account and its content.
Instagram Insights can be a useful tool for businesses to understand how their content is performing and how to improve their strategy on the platform.
These three Instagram data trends are IMPORTANT:
Look at the overall trends: Are your impressions, reach, and engagement increasing or decreasing over time? If they are decreasing, it may be worth considering changes to your content strategy.
Analyze your top performing content: Look at the posts that have the highest reach, impressions, and engagement and try to understand what made them successful. Consider replicating elements of those posts in future content.
Identify your most engaged followers: Instagram Insights provides information about the demographics of your followers, including their age, gender, and location. Understanding which followers are most engaged with your content can help you tailor your content to your audience.