How to determine if your social media content is working?


Are you using social media to promote your practice? If so, ensuring your efforts are paying off is important. In this blog, we’re going to discuss, how do you know if your social media content is working and what metrics matter for chiropractors.

How do you know that your social media content is working?

Content plays a crucial role in achieving business and social media objectives. Effective content will help you to build long-term relationships with your audience, ultimately leading to an increase in revenue for your practice. As chiropractors, you’re diving into making video content like reels or going live on Facebook or you’re spending hours creating educational carousels, which is amazing. But is it working, are you assessing what to do if it’s not? 

Just as you would assess and reassess your patients throughout their care plan, you should be assessing and reassessing your social media data to see what’s working in your favor and what’s not working.

What social media metrics matter for chiropractors?

So how can you tell if your social media strategy is working?

Social media metrics tell you whether your strategy works and show you how to improve.

  • Engagement

Engagement gives you a snapshot of how your content is resonating with your audience. It may consist of likes, comments, shares, saves, account mentions etc. 

  • Reach

Reach is the number of followers who have seen your posts. It indicates your content’s rate of visibility, giving an idea of its potential to gain engagement solely based on the number of people who have seen the post.

  • Conversion

This is one of the most important social media marketing metrics because it shows the value of your social content as a means of feeding your funnel.

If you want to know whether your social media content is working, you first need to define what “working” means for you, and then use a collection of different metrics to determine whether it’s working or not. 

So, the first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts.  Are you trying to get them to read, share, reply, click, purchase, or engage? List out all your goals for social media. 

Find that data from insights so that you have a baseline and create your goal from that. Once you have created that baseline and you record this data on some sort of monthly analytics sheet, you’re forming your baseline at this point so that you can continue to measure.

Now that you have your baseline data, you know where you currently are. Then, you can work on increasing each of the metrics to achieve your goal.


These social media metrics can help you in determining whether your social media content is working or not and if you’re achieving your goals. Try to keep the track of these numbers and adjust your strategy accordingly to get the most out of your social media efforts.

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