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Do you often see these lines in various places like blogs, social media posts? Well, these are called Call to Action. Everyone knows about the call to action but how many really understand the call to action?
The answer is, not very many.
Whether you want your potential customers to complete an opt-in form or to share a blog post on their social media channels, it all comes down to how you encourage them to do it. And you can do that with a simple yet powerful call to action. After all, how would they know what action you want if you don’t clearly communicate it?
To get your prospects to do what you want – All you need is the right call to action (CTA). Simple, right? So, what is CTA and why do you need it? Stay with me—I’m about to help you answer these questions.
Let’s get started!
What is a call to action?
A call to action (also known as a CTA) is an instruction that encourages action. It tells people exactly what to do and when to do it. CTAs are such an important part of a presentation, it’s essential to make sure that the one you deliver lands with the people hearing it. It’s really important to guide your visitors through the buying journey using strategic CTAs.
Your CTA should have a clear meaning, even if a visitor has only skimmed your page. The words in your CTA should be representative of the action your visitors are taking. More often than not, what it takes to write a call to action that compels the customer to click and follow through is a deeper understanding of your audience.
Here are some examples of an effective call to action:
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What are the benefits of Call to Action?
Telling someone what action to take after seeing your content is easy. Making them feel motivated to follow through is the real challenge. A good CTA is important because it doesn’t just help you gain customers—it can help create loyal customers, too.
The benefits of using CTAs are:
1. Eliminates decision fatigue and confusion
2. Directs your audience
3. Improves conversions
4. Enhances the user’s experience
5. Grow your audience
The words you use for your CTAs are very important. Make sure to be clear and concise about what you want your audience to do.
Where should you use the CTAs?
When is it a good idea to use a call to action in your marketing? You should include a CTA whenever you want your customers to take a specific action. Whenever you create any content, you likely want to insert a call to action.
CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be used in your:
- Webpage buttons
- Optin campaign buttons
- Blog post
- Emails
- Social media post
- Anywhere else you post content
The way to ensure that you write a call to action that persuades is to keep in mind that one size does not fit all—and you’ve got to tailor your CTAs. it’s important to get to know who is in your audience before you decide how you’re going to deliver their post-talk “to-dos.” Once you do, you can ensure your call actually gets a response.
Choosing which CTA to use and where to use depends on your audience’s needs and your goals. Make sure your content and CTAs are not only where you want to lead people along their journey, but it is relevant to where your audience wants to be taken next.
Marketing has changed a lot over the past few years, but the ultimate goal has remained the same. You need to drive people to take action. Now’s the time to focus visitors on simple and effective decisions that will boost conversions and establish you as an authority.
Your lead has read your content and maybe on the fence about taking the next step. The right CTA at the perfect moment can push them in the right direction. The CTA can be a way to tell them that they should take action now for the best benefit. So, if you haven’t already included it as a part of your strategy, you should. Because it will be easier to get your audience motivated and to more engage with your content.
If you are looking for some more examples, download my guide to call to action using this link jmercermarketing.com (click on freebie vault)
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3 References
1. https://creativemms.com/blog/call-action-cta-benefits/
2. https://www.semrush.com/blog/what-is-a-call-to-action/
3. https://creativemms.com/blog/call-action-cta-benefits/