Want to create your very first Instagram Reel like a pro?
Creating Instagram Reels does take time, skill, and effort. I’ll help you tap into the power of Reels, create your own, and share my tried-and-tested tips for making them great.
What are Reels, exactly?
Instagram Reels is a content format that allows you to create and share short engaging videos. And unlike stories that get deleted after 24 hours, Reels are permanent and can be viewed by your audience days or weeks after posting. Cool, right?
Reels are powerful to grab attention and quickly convey whatever message you’re sending. It offers a set of editing tools that allow you to create engaging and fun videos. It can include multiple video clips, filters, captions, stickers, and more. Many businesses are using reels to share tips, hacks, behind-the-scenes, voiceover video memes, routines, and other creative entertainment-slash-education.
Why should Reels be a part of your marketing strategy?
Now that you know what Instagram Reels are, let’s move on to why to use them in your marketing strategy.
If Reels aren’t on your business’s radar, it’s time to rethink your marketing strategy. Instagram Reels uses a proven, highly addictive formula to attract and engage Instagram users. You can use them to grow by educating people, showcasing your business’s personality and values, and highlighting what differentiates your products or services from your competitors. It’s a quick and convenient way to engage your audience and deliver your message.
Some benefits of using Instagram Reels for your business are:
- Increased engagement
- Showcases your personality
- Get your content on the explore page
- Spread awareness of your brand
- Establish you as an expert
How to make reels?
Ready to start creating? It’s time to turn the camera on and get going.
- Plan your concept
Before getting started, it’s best to put a plan in place. Plan what your Reel is going to be about. Check who is your target audience and what type of content will speak to them? You’ll then have a clear plan to work from.
- Shoot your Reel
You can record your Reel in a series of clips, in a single stream, or shot externally and uploaded.
- Find a trending audio
If you’re stuck for ideas on what to make your next Reel about—check out what’s trending. Explore trending audio on Instagram by heading to the Reels tab – take a scroll and note any tracks that have the “trending” arrow.
- Add captions
Write a captivating caption that speaks to your Reel. Use the caption that can send your message loud and clear at a glance.
- Use a strong hook
If you want to keep people sticking around for longer, it’s important to have an opening hook that will immediately grab their attention. Think about what would make someone stop and pay attention to your video in a few seconds.
- Provide real value
Use your Instagram Reels to truly provide value to your audience. Educate them through your reels. Give them information or advice they can’t find anywhere else.
- Use hashtags
Add hashtags to your Reels to make sure they get the reach they deserve. This will help the Instagram algorithm better understand what your content is all about.
- Share your Instagram Reel
Now is the time to share your amazing creation.
And just like that, you can successfully post your very first Reel – job done!
If you are ready to adapt your marketing strategy, give Instagram Reels a try.
If you want to put together some ideas for Reels, download my freebie – 50 reel ideas using this link jmercermarketing.com (click on freebie vault)
Want to learn more? Join my mini-course about making reels. Learn in detail WHAT a Reel is, WHY Businesses need them & HOW to make one! Learn everything you need to know about Instagram Reels right there, step by step. Click on https://jmercermarketing.thinkific.com/courses/reels101
