As a chiropractor, I am so sure that you LOVE spending hours on Instagram, right? That’s a joke – my dry humor might not translate here lol! The reality is that you went to chiropractic school to serve humans in your community. Like their actual health and bodies. You didn’t spend years learning the beautiful intricacies of the nervous system so that you could create social media posts about it. But today’s marketing world borderline requires that chiropractors (and all service providers, really) get in on the social media game and play it well and that’s where I come in. So, I am here to help you help more people by teaching you how to play the social media game – and win. I am here to help you increase your exposure on Instagram.
One platform that family chiropractors are finding HUGE success on is Instagram!
Millennials and Gen Z are becoming parents now and they spend a lot of time on social media, especially Instagram. If you are not getting in front of these eyes as a family chiropractor, you are missing out on the opportunity to support today’s families. So, this blog is going to give you 7 ways to gain more exposure on Instagram – AKA more eyes on your content.
How can a family chiropractor get more exposure on Instagram?
Increasing exposure on Instagram involves a combination of several tactics, and that includes optimizing your profile, creating quality content, engaging with other users, and using relevant hashtags.
So, here are some tips on how to increase your exposure on Instagram:
Optimize your profile: Make sure your profile is complete, and with a clear profile picture, bio, and contact information. Use a recognizable username and include relevant keywords in your bio. This blog is a GREAT resource for step-by-step instructions on how to optimize your IG bio.
Create quality content: Post high-quality images and videos that are visually appealing and relevant to your target audience. So, try to use consistent branding and styling to create a cohesive feed.
Use relevant hashtags: Research and use relevant hashtags in your posts to increase visibility and reach. Use a mix of popular and niche hashtags to target your ideal audience. Not sure which hashtags are appropriate for family chiropractors? Check out this guide of vetted hashtags.
Engage with other users: Engaging with other users by liking, commenting, and sharing their posts. This can help build relationships and increase your visibility. Don’t overthink this! 10 minutes a day! And that’s it!
Post consistently: Posting consistently to stay top-of-mind with your followers and increase your chances of being discovered by new users. This word consistently scares people, don’t let it scare you. Consistency = the amount that YOU can sustain with quality content. The general guidelines are 3ish posts a week.
Use Instagram Stories and Reels: Instagram Stories and Reels are great ways to increase your exposure on the platform because they appear at the top of users’ feeds and can help you reach a wider audience. Don’t overthink this either! Think of your stories as your genuine connection with your audience. Just share little things throughout your day.
Collaborate with other users: Collaborating with other users can help increase your exposure and reach. So, partner with other brands, influencers, or content creators in your niche to expand your audience.
Remember, building a following on Instagram takes time and effort. By following these tips and staying consistent, you can increase your exposure and grow your following on the platform.
PS – growing your following is not always the goal! Think of social media as a way to build a community of like-minded potential patients and YOU become the authority of education for them. So, quality followers are always better than quantity followers.
Putting these 7 strategies in place might feel daunting – but you can do it! Take one bite-sized piece at a time.
Even better? Hire someone to do it for you. So, if you are looking for someone to help you become an authority in your community by creating an authentic brand voice through social media, blogging, and email newsletters, book a discovery call.
Yours in all things chiropractors and content,
Jessica
